Erebus / single malt whiskey

Name generation and branding
Key image photography and styling
Packaging

Client: Spicers

Photography: Stephen Clarke

In mythology, ‘Erebus’ was the Greek God of Darkness, a personification of lustful desires who presided over the mysterious shadowlands. He was a primordial deity seen as the embodiment of darkness. His name comes from the Greek ‘Erebos’ meaning the darkness or shadow.

Erebus’ is  a new addition to the Spicers Wine & Gourmet Companion, a compendium of their range of narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each is approached as stand-alone packaging project expressing individuality and appropriateness to the relevant market segment.

The brand was designed for a shimmering charcoal pearlescent metallic paper and called 'Erebus' to  highlight the label stock’s dark lustrous appearance and its name, ‘Coal Mine’.